‘Why’ is more powerful than ‘how’

New research published by RTI International, indicates that “brief exposure to emotionally compelling anti-smoking television ads, with messages about why to quit smoking, can influence a smoker to quit within a month, while ads about how to quit smoking do not influence smoking behaviours”. The study, published in the American Journal of Health Promotion, found […]

The role of health and social marketing

Professor Kevin Fenton, National Director for Health and Wellbeing at Public Health England has recently been looking at the role of health and social marketing: (This post originally appeared on Public Health England’s blog, Public health matters – https://publichealthmatters.blog.gov.uk) “Everyone remembers those iconic public health adverts – the ‘fatty cigarette’ or HIV tombstone TV ads, […]

No Smoking Day 2014 – Our top tips to help

This years’ ‘No Smoking Day’ launches today (Wednesday 12th March) with ‘V for Victory’ as the national theme – highlighting the success, conquest, triumph, battle and vanquish over addiction. Stop Smoking Advisor, Les Jackson, knows first-hand how important it is to kick the habit and has highlighted his top ten tips for anyone on their […]

Offensive Advertising or Slick Media?

The ongoing rise in e-cigarette use has been covered this week in one of our ‘national Sunday reads’ – not however, in the health section, but the financial press. So what has them shining their spotlight on the issue? Advertising. The advertising watchdog has begun public consultation on rules to address what it calls ‘public […]

Rise and shine: the daily routines of history’s most creative minds

Benjamin Franklin spent his mornings naked. Patricia Highsmith ate only bacon and eggs. Marcel Proust breakfasted on opium and croissants. The path to greatness is paved with a thousand tiny rituals (and a fair bit of substance abuse) – but six key rules emerge: Be a morning person Don’t give up the day job Take […]