More lessons for brands on their journeys to authenticity

Who would be an FMCG brand manager at the moment? A series of revelations have caused major damage to public confidence in the sector, with supply chains exposed as complex, lacking in transparency and accused of ruthless profiteering. Not since the BSE scandal of the mid 90s has the Food and Beverage sector in particular […]

Commercial Creativity Alone Will Not Help Make the World a Better Place

Talk to some of the commercial brands and advertising people, and there’s a whiff of anxiety in the air. A recent invitation-only symposium in London attended by ICE, brought together senior players from a variety of global agencies and brands. Ostensibly it was set up to share ideas, celebrate achievement and showcase innovation driven by […]

Keeping it real – authenticity in action

A man much wiser than I once wrote “this above all: to thine own self be true”. Working with organisations right across the spectrum in co-creating ways to identify, connect with and engage, and ultimately move audiences with communications and experiences – it’s increasingly clear that what clients and end-users alike value above all else […]