What to measure and how to measure it: PART 2

In my recent blog on measures and sampling, I said: “A key principle for the effective use of data is to ensure it’s viewed in context.  By this I mean not comparing one number with another but having sufficient data to analyse properly and doing so in graphical form.  One of the best ways of […]

What to measure and how to measure it?

We tend to want to measure things in all walks of life: in business, at home, in sport etc.  We do this for two main reasons.  We want to see how things are going (“great, we are doing better now…”) and we want to be able to predict the future (“okay, we are confident we […]