Values, behaviour change and economic theory

In an economy in which healthcare is considered a public good, the costs of ‘risky behaviours’ – such as smoking and drinking – would seemingly outweigh the private benefits; the perceived benefits include pleasure and satisfaction, enhanced self-image, stress control and avoidance of withdrawal. The private costs to be weighed against those include money spent, […]

The Science Behind What We Do

We were recently asked, “How will you use social marketing theory to identify behavioural determinants that can be modified?” This is an increasingly common question posed by many of our clients who want assurances that our interventions are informed by sound behavioural theory and therefore, most likely to bring about lasting, measurable change. At ICE, […]

Innovative research techniques take to iTunes

What innovative research techniques can organisations use to understand how people behave? What about their desires, their motivations, their strongly-held beliefs? How do we dig deep and ultimately, change their behaviours? Well, our researchers have been using our ICE Research Deck to help answer these questions – and now, this innovative resource is also available […]